Mogi automates marketing data analysis, so you can turn data into action faster.
Data stories are an essential tool for marketing teams to understand and communicate insights from data analysis. They help teams convey the value and relevance of their data, and can inform marketing strategies and drive business objectives.
By using visualization, storytelling, and clear communication, data stories help teams make the most of their data and drive successful marketing campaigns.
• Made architectural choices and built the front-end / back-end from scratch.
• Added an OpenAI integration to generate insights using the GPT-3.5 and GPT-4 models.
• Developed a scalable ETL pipeline to handle millions of email activities from the Marketo API.
• Led the implementation of Product Management practices to define and prioritize features.
Service: Web Development